As part of the Love Your Craft campaign, we worked with award-winning documentary filmmaker Micheal Del Monte to create Muskie Man, a film about one obsessive, (in)famous angler, Larry Ramsell.

We told Larry’s story - not in a traditional fishing film way. It was crucial we created a film that stood out from the crowded space of fishing documentaries. Muskie Man tells a human story, and dives into the ‘why’ behind an intense passion countless anglers can relate to.