We were tasked with expanding Sea-Doo’s “Aquatic Life” platform to a broader audience. To achieve this, we created a unifying brand that anyone could rally behind: the Sea-Doo Social Club. Designed for riders looking to learn responsibly and connect with a community passionate about water culture, the SDSC quickly took on a life of its own.

Our brand ambassadors embraced the identity and began organizing events across the globe, from Australia to Malaysia to Brazil. Today, the movement has grown organically, and the data shows it has helped countless new riders take their very first ride with confidence.