Sea-Doo was experiencing a problem with responsible riding and closures of riding areas around the world. They needed a way to bring their thousands of responsible riders together and unify their voice to foster a better riding community. 

We created the Sea-Doo Social Club - a property totally new to the brand, that brought the amazing community of Sea-Doo adventurers and explorers together under one umbrella. Through on the ground community-led meetups from Australia to Malaysia to Brazil and across North America, we’ve begun organizing our people to show the world Sea-Doo is in fact so much more than the weekend renters who give it a bad name.